Sunday, January 18, 2009

Cycle of Communication



Media EYE Middle East offers several solutions and integrated services. Our solutions help professionals to simplify the day-to-day tasks of generating press coverage so that the targeted audience is influenced to decide on a preferred course of action.
The Communication Cycle Model optimizes workflow through the four stages of the media relations communication cycle:
1 More in-depth and comprehensive media research – More elaborate and in-depth information to help you target specific news professionals and media outlets;
2 Media Contact – Most up-to-date Regional Database.
3 Monitor - a broad base of media for related news, including monitoring competitors' news; and
Evaluate results - through quantitative and qualitative methodologies.

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