As a professor at the MIT Media Lab, Alex “Sandy” Pentland naturally knows how to take a quantitative and technological approach to research questions.
But when Dr. Pentland and his colleagues began applying technological tools to a question of human behavior–how people use nonverbal communication cues–the results were startling. And powerfully instructive for managers.
Many of Dr. Pentland’s findings–based on data from a device he calls a “sociometer,” a wearable, badgelike contraption that can continuously measure various nonverbal aspects of people’s interactions–have implications for both how executives communicate and how they understand what is being communicated to them.
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